Primicia unify the line with a new image

“Primícia”, the first mark was born in our cellar, it reappears with a new format premiering the vintage 2018.
With the redesign of its image, made by Xavi Pascual, of Xhaustudio, we want to praise the essence of our wines, giving them the touch of elegance, naturalness and quality they deserve. It is also intended to unify the Primicia line, consisting of Primicia Crianza, a crianza wine based on red grenache, Primicia White grenache  fermented in acacia barrels and Primicia Chardonnay . Opting for a simple and careful design, we have chosen a Burgundy bottle and labels with metallic shades of different colors for each wine, where you can read Primicia, on a background of lines of relief that represent the territory to which we belong.

The word “primicia” is the offering that once the people who worked the land handed to the gods on the occasion of the harvest, the birth of the young cattle or hunting at the time of start these. Hence the term scoop (“Primícia”), as the first fruit of any activity.

On the label, you can read the offering that the inhabitants of Batea offered to Ponç de Rigalt, Templar teacher in 1205.

“Jo Ponç  de Rigalt, mestre del Temple dono a perpetuïtat als pobladors de Batea, una parellada de terra amb el pacte que donin un cens d’un cafiç i mig de blat i d’ordi, per la festa de Sant Miquel, i donin també el delme i la primícia.” Carta de poblament i establiment agrari de Batea. 29 de noviembre de 1205

Primicia is also the brand that has identified our winery for years, being one of the first brands to be marketed under the quality seal of the Terra Alta Denomination of Origin.

We hope you like it…