40 YEARS OF THE VALL MAJOR

LITTLE HISTORY OF OUR VALLMAJOR WINE

The marketing of the winery’s first bottled wine with the Primícia label had been very positive, but in a market as competitive as the wine market, more reference brands were necessary to retain customer loyalty. And so, we are studying launching our VallMajor on the market in 1984.

The first labels presented a drawing of the Cooperative’s façade, but the design was not liked and the labels were made with a drawing of C/Centre made by Lourdes Solé.

In these 40 years since this year’s Vall Major, the labels have changed until the current design that shows a panoramic view of the Vall Major.

Vallmajor 2015

Vallmajor since 2020.

Photo: Panoramic of the Vallmajor